Wednesday 6 June 2012

D-Day looms in bitter Cuba-US rum trademark war

There was the Cold War, the Bay of Pigs and the Cuban Missile Crisis, and there is still no end in sight to U.S.-Cuban animosity.

Now a bitter dispute over a sweet-tasting spirit appears to be nearing an end game after more than a decade of legal wrangling.

Time and again U.S. courts have ruled against Cuba in its fight to control the U.S. rights to the trademark Havana Club,

the island's flagship rum brand that is sold in more than 120 countries around the world -- but not in the United States.

By mid-June, Cuba could lose all chance of pressing its legal claims against Bacardi, which distributes a limited quantity of its own Havana Club rum in Florida and says it plans to expand to other U.S. states in the near future.

Indignant over what it considers wholesale piracy of a national icon, Cuba accuses the U.S. of using an under-the-radar maneuver to block Cuba from paying the small trademark renewal fee, and has raised its concerns at increasingly high levels of government. If the trademark expires, Cuba says it could retaliate on U.S. trademarks currently protected on the island.


For more information...visit
http://www.businessweek.com/ap/2012-06/D9V789U81.htm

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